Ed Sheeran teams up with Pokémon for new Celestial music video

October 2, 2022

You know the Pokémon marketing machine is in full swing when celebrities start appearing next to Pikachu on the train or in a full-spread advert in your favourite magazine. And this year it seems they’ve even gone a step further. After dropping a few hints last week, we finally got a full reveal for Sheeran’s new song “Celestial” that’s been released in conjunction with the Pokémon Company to build up hype for the upcoming Pokémon Scarlet & Pokémon Violet games (releasing on the 18th of November).

If you’re a fan of Sheeran’s music, it’s more of the same with a catchy pop jingle that you can’t help but hum to after hearing just once. And while the lyrics themselves are not directly related to anything specifically Pokémon (unless I missed that altogether) the music video features a cool collection of your favourite ‘mons helping Sheeran out as goes about his day and creates a new song. It’s a fun little vid and definitely hits a few of those ‘oh-so-familiar’ nostalgic notes. Check out the video below:

For more info on Pokémon Scarlet & Pokémon Violet read on here.

October 2, 2022

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